HospitalityCRM Development & Digital Marketing
Radisson Blu, Digital Experience & CRM Integration
A unified digital guest experience for a global hotel brand
34%
Increase in Direct Bookings
1.2M
Guest Records Unified
42%
Email Open Rate (vs 18% avg)
£2.8M
Additional Annual Revenue Attributed
The Challenge
Radisson Blu needed to unify fragmented guest data across booking systems, on-property touchpoints, and loyalty programmes into a single CRM, and use it to drive personalised digital marketing.
Our Solution
We integrated Salesforce CRM with the hotel's PMS (Opera), loyalty platform, and email marketing stack. Custom dashboards gave the marketing team real-time guest segmentation. We then ran targeted campaigns that increased direct booking conversion by 34%.
SalesforceCRMDigital MarketingHospitality TechData Integration
"The CRM integration transformed how we understand and communicate with our guests. An exceptional project, delivered with professionalism and deep hospitality expertise."
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